Last night, I parked in Manhattan before dinner with friends and I had to run into a convenience store to get quarters for the meter. I thought it only fair to make a small purchase while asking for quarters, so I set a pack of Wrigley’s 5 Fire gum on the counter and got out a $5 bill. The owner, a nice grey-haired fellow, flipped the pack over and realized there was no price tag. He asked me to grab a second pack to determine the price. I did and handed it to him.
He exclaimed, “2.80?! For a few sticks of gum!?” I explained that I really just needed the quarters. He insisted that I put both packs of gum back and happily gave me change for the meter. He then chuckled and said, “that’s crazy…..$2.80 for GUM”.
I laughed as I went to plug my meter. He had thousands of SKUs crammed in his small store and had clearly forgotten the price of a pack of gum.
Do you know the price of all your products? Would you be embarrassed by any of them?
