There is a fable about Pablo Picasso…
A woman was strolling along a street in Paris when she spotted Pablo Picasso sketching at a sidewalk cafe. The woman asked Picasso if he might sketch her, and charge her accordingly. Picasso graciously obliged and in just minutes, there she was: an original Picasso.
“And what do I owe you?” she asked.
“Five Thousand Francs,” Picasso answered.
“But it only took you three minutes,” she politely reminded him.
“No,” Picasso said. “It took me all my life.”
Whether it’s true or not isn’t important. It’s an important message that stands the test of time.
When pricing your services, don’t price by the minutes, hours or days. Price by experience.
