Blow up the stereo(type)

April 1, 2009 | Leave a Comment

The first thing any customer thinks of you will be the stereotype they already have of you (or companies like you).

Used car salesmen are sleazy.
Marketers are liars.
Accountants are boring.
Techies are nerdy.
Lawyers are evil.
Chefs are impersonal.
Doctors keep you waiting.

Think long and hard about the stereotype your customers and prospects have about you. Write it down.

Then blow it up.


Jay Parkinson is blowing up the “doctors keep you waiting” stereotype with his new company, HelloHealth. He is almost single-handedly changing the way health care is delivered.

Hello Health is currently open in Williamsburg, Brooklyn and will soon be opening in the West Village, NY. I predict in a few years, they will be nationwide and insanely successful.

All because Jay blew up the stereotype.

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