Snapping the perfect photograph.
Getting on Oprah.
The right article in the right magazine in the right industry at the right time.
The unexpected presentation that wows everyone at the conference and has them buzzing for weeks.
The right licensing deal with the right partner.
The perfect product launch (getting on Oprah might be easier).
The right investment at the right time from just the right investor.
The YouTube video that makes you a household name. Overnight.
You don’t get many magic moments in the life of your business, although some people put themselves in position for way more than others. That old saying, “the harder I work, the luckier I get” is more true than not. Magic moments don’t follow Steve Jobs around. He creates them.
Sometimes, magic moments aren’t so obvious. Will you recognize your magic moment when it happens? Will you be prepared?
Most importantly, what are you doing today to increase the likelihood of it happening?
