Uncommon thoughts on creativity, ideas, innovation, and marketing
Great marketer, author and branding expert Harry Beckwith reminds us what order to sell in.
What the best salespeople sell (in order):
Themselves.
Their company.
Their service or product.
Their price.
Sell yourself first.
What the worst salespeople sell (in order):
Price.
Their service or product.
Their company.
Themselves.
Sell your price last.
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