Recently, Charlotte-based ad agency Boone Oakley moved their entire corporate website to YouTube. Instead of a static webpage, they have a series of functional and interactive YouTube videos that explains who they are, what they do and what clients they work with.
They even have links inside the videos. Yes, you can do that.
Some very smart people I know have called it gimmicky. Maybe it is, a little.
But after comparing Boone Oakley’s new site with existing websites from powerhouse agencies like BBDO and Young & Rubicam, I feel like I know who Boone Oakley is and what kind of work they do.
Boone Oakley distances themselves from the big traditional Madison Avenue ad agencies, poking fun at the similar work churned out and the fact that they’re all owned by the same parent company. Then in the same breath, Boone Oakley pokes fun at themselves too, via very candid and funny overviews of the Boone Oakley partners.
Kudos to Boone Oakley. Their story is that they are not your typical ad agency. Their bold new website on YouTube proves they are willing to live their story.
Will this new strategy help them get more clients? Only time will tell.
