If you’re sending someone a card, whether physical or digital, the goal should be to trigger an emotion.
Isn’t that why we send cards?
If that’s not the reason, it’s just a selfish act on the sender’s part to communicate that they did remember the recipient’s birthday/graduation/Bat Mitzvah.
So if triggering an emotion is the goal, why do so many cards fail to do so? Between physical stores and e-card sites, there are tens of thousands of card options, yet maybe 1% are written well enough to trigger an emotion?
99% look something like this.
Really? Who sends cards like this?
(To be fair, I guess this card does trigger an emotion with me, but it’s not the desired one.)
Well in my never-ending quest to serve you, my brilliant and attractive Daily Sense readers, I have researched and found two sites to use to permanently upgrade your e-cards.
Someecards
This site is brilliant. The humor is often sarcastic and crass, something you would expect when one of the co-founders is a former writer for The Onion. Not all cards are safe to send to grandma, but it’s easy to find the perfect card to remind a friend or significant other of that inside joke or funny memory.
One of my favorite things about someecards.com is that users can customize their own cards and submit to the site. Leveraging the Wisdom of Crowds, The Editor’s Picks in the User Cards section are often some of the best.
Story People
This is the site of artist Brian Andreas. Story People is much more than e-cards. Brian has built a nice little empire out of his inspirational snippets and whimsical artwork. You can browse the entire collection, creating your own e-cards by combining any of the text with any of the images. You can also order the physical prints for framing and other products.
The Story People cards are often amazing and emotionally moving.
[The full "Hi, Mom" disclaimer: My mother originally introduced me to Story People and she's been a fan for a long time. As always, all credit goes to her.]
Use these two sites to save you from ever sending another forgettable e-card.
I’m sure there are more than just these two. What other sites have emotion-triggering e-cards?
