Bring Colleagues Together With The Skill Swap Office Pool

Kansas v Memphis

It’s that time of the year again.

Every March tens of millions of people participate in an NCAA Final Four office pool.

I’ve filled out office pool brackets since I was ten years old, when my mom would bring hers home from work.

But in 2009, I figured something out.

We’re all doing it wrong.

Stop me if this sounds familiar

Many office pools are free and exist to increase office camaraderie.

Those that do involve money usually keep the stakes friendly — everyone throws in a nominal sum, usually between $5 and $20, and fills out a bracket.

When the tournament is over, whoever had the top two or three brackets (often the non-sports fans) split up the winnings. Then everyone forgets about the whole thing until next year.

Wash, rinse, repeat.

Yawn.

The standard office pool is boring and doesn’t create the office camaraderie everyone hopes it will.

There’s a better way to run it that’s more fun and brings employees closer.

I call it the Skill Swap.

How Skill Swap Began

In March of 2009, I was one of nine people attending Seth Godin’s Alternative MBA program.

I wanted to run a Final Four pool for the team but nobody else cared about college basketball and they certainly didn’t care about gambling a $10 entry fee.

So I changed how it worked.

How Skill Swap Works

Instead of throwing in $10, everyone donates a skill. Something they are good at.

There were 10 of us, so 10 skills were swapped.

The donated skills are listed publicly so people can browse the list during the tournament and learn more about their colleagues.

  1. Seth offered Canadian Style canoe paddling lessons (called Omering).
  2. Emily offered guitar lessons.
  3. Al offered a comprehensive fitness and nutrition audit and consultation.
  4. Susan offered to design an e-book.
  5. Jon offered kayaking lessons.
  6. Becca offered a “Day with Becca” personalized guided tour of Manhattan.
  7. Alex offered to teach exactly how to make his famous melted ginger scallion sauce. (similar recipe here)
  8. Ishita offered a personal coaching session on conquering fears in business.
  9. Allan offered to teach someone how to read and build a cap table.
  10. I offered to cook a 4 course home-cooked meal.

After the tournament, instead of winning money, the winner of the office pool gets to choose first from the donated skills. Second place gets second choice, and so on.

Jon took first and chose Becca’s guided tour of Manhattan.

Susan took second and chose Jon’s kayak lessons.

Seth took third and chose Susan’s offer to design an e-book.

And so on…

Everyone teaches. Everyone learns. Everyone wins.

Run Your Own Skill Swap: Free Templates

Here are some free templates to help you run your Skill Swap office pool.

Optional Additional Rules

The skill should be something that can be delivered or taught in two hours or less.

You have one year to redeem the skill or it expires.

Why Skill Swap is Better

People generally do office pools to increase connection and camaraderie. But it doesn’t work. Nobody really cares about the $10 (and many people don’t even care about the tournament.)

The Skill Swap actually does increase connection and camaraderie.

Everyone is great at something.

Teaching that skill to a colleague helps everyone and brings employees closer.

Everyone teaches. Everyone learns. Everyone wins.

This year, instead of the traditional office pool, try the Skill Swap this year and bring employees closer.

Let me know how it goes in the comments below.

 

16 Links Obama and Romney Need to Read The Day After The Election

Journey with brownie by MQ Naufal_600

Election Day is tomorrow. Every rational poll says the race between Barack Obama and Mitt Romney is extremely close.

I’ll be watching closely to see who wins but not because I think either candidate understands what this country needs to move forward and even if they did, the bureaucracy of our political system is an innovation condom structured to prevent it.

Below are fifteen links I’ve curated on the topics of education, healthcare, the economy and innovation. These links are intended to be non-partisan and don’t explicitly endorse either candidate. These are the issues that I wish more people would read and understand and have intelligent discourse about.

These are the issues that I wish our two presidential candidates would read, watch and understand. Below are click-to-tweet buttons if you would like to share this post with your candidiate of choice or anyone else. I’d love to hear your thoughts in the comments.

I’m going to steal a convention I like from Fred Wilson, and list “The Money Quote” for each link.

 

Education:

 

1. TEDx: Stop Stealing Dreams: Seth Godin at TEDx talk asking the question nobody else is asking…….”What is School For?”

The Money Quote: (right after Seth has the crowd recite the standard student-to-teacher morning ritual call, “Good morning, Mr. Godin”)

Have you thought about how, for 100 or 150 years, that was ingrained into the process of public education? Have you thought at all, as people on the cutting edge, as people who are interested in making school work again, about a very simple question? What is school for? I don’t think we’re answering that question. I don’t even think we’re asking that question. Everyone seems to think they know what school is for, but we’re not going to make anything happen until we can all agree, about how we got here, and where we’re going. My goal today is to put that question into your head and help you think about it.

 

2. Stop Stealing Dreams Book: The full book, free in every format.

The Money Quote:

Changing school doesn’t involve sharpening the pencil we’ve already got. School reform cannot succeed if it focuses on getting schools to do a better job of what we previously asked them to do. We don’t need more of what schools produce when they’re working as designed. The challenge, then, is to change the very output of the school before we start spending even more time and money improving the performance of the school.

3. Changing Education Paradigms, Sir Ken Robinson.

The Money Quote:

The current education system was designed and conceived and structured for a different age. It was conceived in the intellectual culture of the enlightenment and in the economic circumstances of the industrial revolution.

 

Healthcare:

 

4. The Road to Wellville, Jay Parkinson: 

Dr. Jay Parkinson outlines what a new, sustainable healthcare system might look like.

The Money Quote:

“We need designers to create from the ground up a new, sustainable, healthcare experience that’s split into three arms, each paid for with different business models than are applied today. Most important, these three systems should be focused on your needs, interoperable and powered by a platform that looks and functions like a secure Facebook designed to power health communication. You would be able to schedule your own appointments and email, IM, and videochat with your health professionals. You’d also have a guide, an expert in medical triage, to show you what kind of professional you need, how much you should spend, and who would be best for you in your area.”

5. A clinic with two doors, a symbol of two-tier care, Bill Dedman

The Money Quote:

“On Manhattan’s fashionable Upper East Side, the door on 77th Street says Lenox Hill Radiology. It’s a busy place, with 20 or 30 people typically waiting in chairs. It takes insurance. 

But if you walk a few steps down the block to Madison Avenue, and one block up to 78th Street, you’ll walk through the door of New York Private Medical Imaging. The waiting room has only four chairs, usually empty. It takes cash, checks and credit cards. You can try to recoup some of your money later if you have insurance.

Both doors ultimately lead to the same area of changing rooms and scanning equipment. The same technicians perform PET scans and MRIs on the same machines. The employees are warned, in a written policy, not to tell the patients about the other door.”

6. How American Healthcare Killed My Father, David Goldhill

The Money Quote:

“My dad became a statistic—merely one of the roughly 100,000 Americans whose deaths are caused or influenced by infections picked up in hospitals. One hundred thousand deaths: more than double the number of people killed in car crashes, five times the number killed in homicides, 20 times the total number of our armed forces killed in Iraq and Afghanistan.”

7. The Cost Conundrum, Atul Gawande

Dr. Atul Gawande explains what the town of McAllen, Texas can teach us about healthcare.

The Money Quote:

“Providing health care is like building a house. The task requires experts, expensive equipment and materials, and a huge amount of coördination. Imagine that, instead of paying a contractor to pull a team together and keep them on track, you paid an electrician for every outlet he recommends, a plumber for every faucet, and a carpenter for every cabinet. Would you be surprised if you got a house with a thousand outlets, faucets, and cabinets, at three times the cost you expected, and the whole thing fell apart a couple of years later? Getting the country’s best electrician on the job (he trained at Harvard, somebody tells you) isn’t going to solve this problem. Nor will changing the person who writes him the check.”

8. Here are a few questions to consider before talking intelligently about healthcare reform, Jay Parkinson

From Jay Parkinson’s blog. Even more detail here.

The Money Quote:

“Don’t do the internet thing and glance at all of these questions. Sit down, read them carefully. Think about each one. Ask the right questions about each one like who, what, when, where, and why. Find the answers. Then go and talk intelligently about healthcare.”

 

The Economy:

 

9. The forever recession (and the coming revolution), Seth Godin

Seth explains the forever recession, the race to the bottom, why job creation is a false idol and the opportunity of a lifetime.

The Money Quote:

“Why do we believe that jobs where we are paid really good money to do work that can be systemized, written in a manual and/or exported are going to come back ever? The internet has squeezed inefficiencies out of many systems, and the ability to move work around, coordinate activity and digitize data all combine to eliminate a wide swath of the jobs the industrial age created.

There’s a race to the bottom, one where communities fight to suspend labor and environmental rules in order to become the world’s cheapest supplier. The problem with the race to the bottom is that you might win…”

10. VIDEO: Seth Godin explains the end of the industrial age 

In this discussion with George Stroumboulopoulos, Seth goes deeper on the forever recession and the end of the industrial age, and how as a society, we are completely unprepared for this revolution. He explains the way to win is to pick yourself and focus on the race to the top. Instead of being “the same but cheaper”, focus on being interesting, unique, noteworthy and more expensive.

The Money Quote:

“The recession is a forever recession. There’s a cyclical thing that comes and goes but there’s this other thing and it’s the end of the industrial age. It lasted for 80 years. For 80 years, you got a job, you did what you were told, you retired. And good people could make above average pay for average work. And it ended. And so 2012 is not going to be more of the same, it’s going to be worse of the same, in that the industrial age is going away and a new thing is going to take its place.”

 

11. A Capitalist’s Dilemma, Whoever Wins on Tuesday, Clayton Christensen

The Money Quote:

“Our approach to higher education is exacerbating our problems. Efficiency innovations often add workers with yesterday’s skills to the ranks of the unemployed. Empowering innovations, in turn, often change the nature of jobs — creating jobs that can’t be filled.

Today, the educational skills necessary to start companies that focus on empowering innovations are scarce. Yet our leaders are wasting education by shoveling out billions in Pell Grants and subsidized loans to students who graduate with skills and majors that employers cannot use.”

12. “I, Pencil: My Family Tree as told to Leonard E. Read”, Leonard E. Read

The classic essay by Leonard E. Read explains cooperation without coercion; how it takes thousands of people who live in many lands, speak different languages, practice different religions, and may even hate one another to cooperate to produce a simple pencil.

The Money Quote:

“Leave all creative energies uninhibited.”

 

Innovation

13. VIDEO: Clay Shirky on Cooperation Without Coordination

Clay Shirky explains how distributed version control systems like Github are really a revolutionary new form of arguing, what that means for how communities come together and how they can positively impact society at large.

The Money Quote:

“A momentous thing that can happen to a culture is they can acquire a new style of arguing: trial by jury, voting, peer review, now this. A new form of arguing has been invented in our lifetimes, in the last decade in fact. It’s large. It’s distributed. It’s low cost. And it’s compatible with the ideals of democracy. The question for us now is, are we going to let the programmers keep it to themselves, or are we going to try to take it and press it into service for society at large?”

 

14. What happened to the future? We wanted flying cars, instead we got 140 characters. (The Founders Fund Manifesto)

In an in-depth look at Founders Fund’s investing thesis, the authors explain that human creativity and technical ability can build a better future for all humanity.

The Money Quote:

“The best founders want to radically change the world for the better. To many investors, visionary entrepreneurs come off as naïve or worse – isn’t it safer/easier/more profitable to create a(nother) social network for cat fanciers than to try to cure cancer, defeat terrorism, or organize the world’s information? The problem is that all start-ups are difficult – long hours, low pay, and fierce competition wear on even the most dedicated teams. The entrepreneurs who make it have a near-messianic attitude and believe their company is essential to making the world a better place. It doesn’t matter whether everyone agrees with the entrepreneur about the world-historical nature of the project – if the entrepreneur seeks an impact beyond his own payday and can convince employees of the same, the project is much more likely to get done. The engineers at SpaceX are passionate about commercializing and colonizing space; profit is a significant byproduct of their extraordinary effort to achieve that goal but not enough to get them to pull the thousandth all-nighter. The same is true of Jobs at Apple, or the programmers at Palantir, or the researchers at new drug companies. Early in a company’s life, an entrepreneur can make enough money to satisfy his own needs (though often not much of a return for the investor); to take a company from $50 million to $50 billion requires singular vision and dedication. Wild-eyed passion is not a bad thing by any means.”

 

15. The Awesomeness Manifesto, Umair Haque

Umair Haque argues convincingly that awesomeness is the new innovation.

The Money Quote:

“Let’s summarize. What is awesomeness? Awesomeness happens when thick — real, meaningful — value is created by people who love what they do, added to insanely great stuff, and multiplied by communities who are delighted and inspired because they are authentically better off. That’s a better kind of innovation, built for 21st century economics.”

 

16. Abundance is Our Future, Peter Diamandis

Peter Diamandis summarizes his excellent book Abundance in his 2012 TED Talk.

The Money Quote:

I’m not saying we don’t have our set of problems — climate crisis, species extinction, water and energy shortage — we surely do. But ultimately, we knock them down.

 

Thanks for reading. If you would like to share this post with your favorite candidate, or with anyone, feel free to use the click-to-tweet buttons below or share using this link: http://spnd.ws/16links.

 

If you have thoughts of your own or any other links you would like to share, I’d love to discuss in the comments, although I don’t want the discussion to get political and debate the merits of either candidate or party. If you want that debate, it’s easy to find. Thanks.
 


 

 

 
Thanks to Al Pittampalli, Dan Lewis, Dan Moore, Dan Shipper, George G Smith Jr., Jason Keath, Todd SchenkPaul Pettengill and Julia Roy for reading drafts of this post.

The life and times of AJ Leon

Clay Hebert-AJ Leon-Melissa Leon

Most of us remember the first time we met the most important people in our lives. The first date with our significant other. The first time we heard our mentors speak.

I don’t even remember the first time I met AJ Leon.

I remember hearing about AJ (and his wife Melissa) from some mutual friends. I remember hearing how they traveled the world doing amazing projects helping people and organizations. “You have to meet them”, was the common refrain.

I remember being so impressed with what I heard that even before I met them, I included them in my talk on being a Linchpin at LessConf in 2010. (49:12 mark)

Sometime after that, I met AJ in real life but I couldn’t tell you when or where.

The reason I don’t remember the first time I met AJ is because in a strange way, I’ve known him forever. AJ embodies how see my ideal self — a rare and amazing combination of creativity, generosity and empathy wrapped around a core of drive, determination and shipping.

The most important of all those traits? Shipping.

AJ knows that all the empathy in the world doesn’t mean jack without shipping.

The idea of Twitter Kids, teaching kids in Tanzania who have never even used a computer how to use Twitter to connect with people all over the world doesn’t matter if you don’t actually make it happen.

The idea of using digital storytelling to make a difference for a group of people doesn’t matter if the story never gets told.

The idea of launching humanitarian projects to raise millions of dollars to help 9 African countries doesn’t matter if you don’t get past the whiteboard.

AJ ships. Over and over and over. As often and as consistently as anyone I know.

Who are your heroes?

There are a lot of people I’ve idolized and hoped to emulate throughout the years. Steve Jobs. Seth Godin. Aaron Rodgers. Jerry Weintraub. Jack Dorsey. Dwayne Wade.

It’s important to have friends, mentors and heroes.

But after meeting AJ, I realized that I want to be him when I grow up. The way he treats people. The way he gives and gives and gives. The way he ships.

So what is AJ shipping now?

Only 3 huge projects and an online contest. Plus a bunch of client work.

The slacker.

The Manifesto

AJ just published an amazing manifesto called The Life and Times of a Remarkable Misfit. You can read more about it and download it here.

It’s completely free. A collection of essays from the last four years since AJ confidently walked away from a very lucrative but soul-sucking corporate job in Manhattan.

This PDF is a generous gift from AJ to you. I’d be surprised if it doesn’t change your life.

The Road Trip

Four days ago, AJ and Melissa embarked on a journey around the world. 1,080 days. Mostly by RV, sometimes by by car, bus, train, bicycle, foot, ferry and boat. You can read all about it here and follow along by signing up for AJ’s newsletter or following him on Twitter or Instagram.

The Pursuit of Everything website

AJ just launched his new website, PursuitOfEverything.com. It’s the best place to learn more about AJ and follow him on his journey.

The Pursuit of Everything Contest – If you could go anywhere in the world, where would you go? And why?

AJ is giving away a round-trip ticket anywhere in the world, just for a comment on this blog post.

It ends tonight (8/22 at 11:59pm ET).

Go. Now. Enter. It’s easy.

Just leave a comment explaining where you want to go and why.

(I may or may not be one of the secret Jedi judges, but even if I was, it’s too late to bribe me now. Just leave a comment.)

A final thanks.

Thank you AJ. Thanks for living your life in a way that inspires so many of us.

Thanks for showing us that shipping isn’t just possible, it’s critical.

Thanks for living a remarkable life.

Most of all, thanks for being my friend.

Love you, brother.

Champagne and Social Media ROI – my talk at Blogworld Expo 2012

 

A few weeks ago, I got the opportunity to speak at Blogworld Expo about Social Media ROI, a topic I’m quite passionate about.

The full video below is the audio from my presentation synced with my slides. The slides can be found on Slideshare here.

Social Media ROI – Clay Hebert’s presentation at BlogWorld Expo 2012 in New York City from Clay Hebert on Vimeo.

Some key points from my talk:

  • One of the most underused “secret weapon” social media sites is Twitter’s advanced search. There’s gold in those tweets if you learn how to listen. [tweet this]
  • There is only one true formula for calculating ROI. [Profit Gained - Cost] divided by [Cost] x 100. [tweet this]
  • Ignore made up “ROI” metrics like Return on Influence and Return on Ignorance. These are “smoke and mirror” metrics conjured up by marketers and consultants who don’t know how to demonstrate real ROI from social efforts. [tweet this]
  • Social media is a marathon not a sprint. [tweet this]
  • Baselines are not just for tennis. To measure indirect impact of social media efforts and ROI, organizations must define not only objectives (what they want to achieve) but baselines (where they currently are). [tweet this]
  • Consultants and marketers who aren’t capable of understanding and proving Social Media ROI through baselines, objectives, strategies and tactics resort to made up metrics like Return on Ignorance, Return on Engagement or Return on Conversation.
  • There are so many social media tools and platforms, it’s easy to get distracted chasing the latest shiny new tool. Ignore the myriad of tools until you specifically define goals and objectives. [tweet this]
  • Marketers are often smarter than professional athletes, yet professional athletes are never confused whether their season was a success or not. This is because athletes have a clearly defined “Champagne Moment”. Win the championship. That’s it. A singular goal that never changes. As marketers, we must do a better job of defining the specific objectives of our marketing initiatives. [tweet this]
  • Objectives should be defined using the SMART methodology (Specific, Measurable, Actionable, Realistic and Timebound). This can be simply framed even more simply as: “increasing or decreasing a specific metric by a defined amount over a defined period of time.”
  • Different departments will have very unique “Champagne Moments”.
  • Many use the hashtag measure when discussing digital analytics and social media measurement on Twitter. Follow it for interesting discussions, blog posts, links and tools. [tweet this]

A huge thanks to Rick, Dave and the rest of the Blogworld crew for letting me on my soapbox for a while. They put on a great show and I look forward to speaking at future Blogworld events.

And a note from Blogworld on how to access the rest of the sessions by purchasing the “Virtual Ticket”:

The above video is only one of over 100 recorded sessions from BlogWorld New Media Expo New York 2012. You can get all of the videos — plus bonus interviews and other bonus content — by picking up the entire Virtual Ticket here: 

http://www.blogworldexpo.com/2012-nyc/landing/introducing-blogworld-virtual-ticket/

Words With Bards: How To Be (More) Like Shakespeare

Part of the Happy Birthday Shakespeare project*.

On the Bard’s birthday this past Monday, I was thinking about how amazing Shakespeare was and how we could all be a little more like him.

Become a prolific writer of famous plays and sonnets? Unlikely (certainly for me).

Learn to be a legendary stage actor? Hmmmm. Strike two.

Then, I remembered this August 2009 episode of WNYC’s Radiolab (which may be the best podcast on the planet). In it, James Shapiro, a Shakespeare scholar at Columbia talks about how Shakespeare…

behaved more like a chemist than a writer: by smashing words together–words like eye and ball–he created new words, and new ways of seeing the world.

That’s something we can all do and it’s my challenge for you today.

Invent a new word or phrase

Shakespeare invented (or at least was the first to use on stage or in print) the following words or phrases:

  • A dish fit for the gods
  • A fool’s paradise
  • A foregone conclusion
  • A plague on both your houses
  • A sea change
  • A sorry sight
  • All corners of the world
  • All of a sudden
  • All that glitters is not gold
  • All the world’s a stage
  • All’s well that ends well
  • As luck would have it
  • At one fell swoop
  • Dead as a doornail
  • Discretion is the better part of valor
  • Eaten out of house and home
  • Every dog will have its day
  • Fair play
  • Fancy free
  • Fight fire with fire
  • Fool’s paradise
  • Forever and a day
  • Foul play
  • Good riddance
  • Heart’s content
  • Hot-blooded
  • In a pickle
  • In stitches
  • It’s Greek to me
  • Kill with kindness
  • Lie low
  • Like the Dickens
  • Love is blind
  • Night owl
  • Pound of flesh
  • Pure as the driven snow
  • Star crossed lovers
  • The game is up
  • The short and the long of it
  • Truth will out
  • Up in arms
  • What’s done is done
  • Wild goose chase
  • Woe is me

Redefine an existing word or phrase in a new way

In 1998, Sebastian Junger** invented the phrase “the perfect storm” and wrote a bestselling book with that title. Since then, this phrase has been used (sometimes poorly) to describe the convergence of a set of circumstances.

Before Seth Godin’s 2008 bestseller, the word “tribes” conjured mental images of Native American or African tribes. Seth gave it a new and important meaning. Long before that, he taught us all what a Purple Cow is.

Before Malcolm Gladwell taught us about success and what makes high achievers different, we thought of “outliers” as simply a statistical deviation. His groundbreaking book redefined the term.

More recently, Eric Ries mashed together learnings from lean manufacturing and the startup world to create the term and bestselling book, The Lean Startup.

My words and phrases

I’m working on a few myself:

  1. Champagne Moment – I’ve used this in a few public speeches about digital marketing and social media ROI. I define a “champagne moment” as a very specific objective to be celebrated. In locker room celebrations, professional athletes enthusiastically spray perfectly good champagne on each other when they win the championship. It’s because the teams have effectively defined their ”champagne moment”. Win the title. No title, no champagne. I use this analogy to challenge marketers to be more specific about their marketing objectives.
  2. Carpe Defect – This is a book I’m working on about turning mistakes into marketing.
  3. Metaskills – Another book and website project about important skills that aren’t taught in school. More soon.

Your turn…

Is there a problem that’s been bugging you for a while? Name the solution.

That startup idea that won’t go away? Give it a name.

That book rattling around in your head? Give it a title.

Let me know below in the comments. I’d love to hear some of your words or phrases.

 

* This post is part of the #happybirthdayshakespeare project organized by my friends and heroes AJ and Melissa Leon. Read more and watch a neat video here.

** Sebastian is a friend and former client.

Attend PajamaConf for only $10

The bad news: You suck at email. Don’t feel bad. You were never taught any different.

The good news: You don’t have to suck at email. Attend my WorkHacks session at PajamaConf this weekend and learn how to not suck at email.

See the video below for more details. Comment on this post explaining why you would like to attend PajamaConf and I’ll pick two winners.

If you don’t win, PajamaConf is only $10. Attendees will get recordings of all the sessions from an amazing group of entrepreneurs.

To quote a line from one of my favorite movies, Lock, Stock and Two Smoking Barrels… ”It’s a deal, it’s a steal, it’s the sale of the &%$#& century. 

Register here.

Lean Startups and more on StartupRemarkable.com

Howard Kingston was nice enough to interview me for his blog, StartupRemarkable.com.

In just under 40 minutes, we riffed on:

  • What is a tribe and why are they important?
  • The critical importance of finding the first ten rabid fans for your idea.
  • The benefits of Eric RiesLean Startup methodology
  • How to quickly mock up your idea using a rapid prototyping tool for less than $50
  • How to build virality into your startup, like Instagram did.
  • Why your startup should give users a metric to be embarrassed about.
  • The unique application and interview process for the Seth Godin MBA program.
  • How SAMBA taught applicable business lessons vs. a standard curriculum.
  • The genesis and vision for Spindows, my new startup.
  • How to get your early customers to fund your startup.
  • How to use search.twitter.com to find members of your tribe.

Watch the video below or over on Howard’s blog.

Andy Traub’s Linchpin Podcast

Andy Traub

My friend Andy Traub is a man who ships things. He regularly ships the Linchpin Podcast, one channel of his Take Permission Media Network.

In June, Andy was nice enough to interview me for his Linchpin Podcast. The episode is pretty long at almost 90 minutes but we had a great conversation on the following topics:

  • The two traits of an incurable entrepreneur (hint: you have both)
  • A free website to launch and spread your idea in 15 minutes
  • Why the cost of failure has approached zero
  • We Work Labs – a new innovation co-working space in NYC
  • How to pivot your idea for success
  • The difference between ideas and shipping
  • My first failed business (a non-profit involving an Atari 2600 and my brothers when I was 8 years old)
  • How to finally write that book in your head (can you write a page a day?)
  • How to meet more relevant people in your organization
  • How Elliot Bisnow changed the world by dropping out of college and organizing an impromptu ski trip that spawned a world-changing organization.

Click here to head over to Andy’s blog to listen or click here to listen directly.

I hope you enjoy the show and look forward to your thoughts.

The Path to Startup Success: Idea, Product, Traction

Vinicius Vacanti

I’m covering some Internet Week New York sessions for Yahoo! Scene.

On Wednesday, Vinicius Vacanti, founder and CEO of Yipit, the most popular daily deal aggregator on the web, delivered an excellent session for startup founders titled, “From Idea to Product to Traction.”  The session was jam-packed with actionable nuggets.  Some highlights and a link to the full post below.

Identify a real problem. The biggest mistake most entrepreneurs make at this stage is getting excited about an idea that isn’t solving a real problem that people have.

Make sure it’s a very big problem. Vacanti used a personal example of replacing a broken remote control for one of his televisions. Problem? Yes. Big problem (market)? No. Vacanti explained that when pitching entrepreneurs need to convince VC’s they’re building a billion dollar company.

Come up with a name and setup a landing page. Collect emails while you’re working away getting a product up to speed.  To do this quickly and easily, Vacanti recommended one of my favorite new startups, Launchrock.com. He explained a few simple ways to promote the landing page, such as including the problem you’re solving and the landing page URL in your email signature.

Come up with a less than 7 word description that succinctly explains the problem you’re solving. Tumblr’s is simple, “The easiest way to blog.” Yipit’s is “All the best daily deals in your city.” The original Apple iPod was, “A thousand songs in your pocket.” The shorter the better.

Don’t add features, throw them out. Vacanti explained that by trimming features and functionality, Yipit reduced it’s production time from a year and a half for v1.0 to four months for v2.0 and then down to three days for the current iteration of the product.

You can read the rest of the post over on Yahoo! Scene here.

 

Entrepreneurship, ideas and shipping on NY Brand Lab Radio

Mary Van de Wiel

 

Last Wednesday, Mary Van de Weil was nice enough to have me back on her wonderful NY Brand Lab Radio show.

Mary is brilliant. I was her first ever repeat guest and I hope to be on her show again soon.

The show is about 30 minutes long and we riffed on some interesting topics:

  • The two traits of an incurable entrepreneur (hint: you have both)
  • A free website to launch and spread your idea in 15 minutes
  • Why the cost of failure has approached zero
  • We Work Labs – a new innovation co-working space in NYC
  • How to pivot your idea for success
  • The difference between ideas and shipping
  • My first failed business (a non-profit involving my brothers when I was 8 years old)
  • How to finally write that book in your head (can you write a page a day?)
  • How to meet more relevant people in your organization
  • How Elliot Bisnow dropping out of college and organizing an impromptu ski trip changed the world

I hope you enjoy the show.

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