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	<title>Daily Sense</title>
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	<link>http://www.dailysense.com</link>
	<description>Uncommon thoughts on creativity, ideas, innovation, and marketing</description>
	<lastBuildDate>Sun, 01 Jan 2012 18:47:19 +0000</lastBuildDate>
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		<title>Habits, not resolutions</title>
		<link>http://www.dailysense.com/2012/01/habits-not-resolutions/</link>
		<comments>http://www.dailysense.com/2012/01/habits-not-resolutions/#comments</comments>
		<pubDate>Sun, 01 Jan 2012 18:47:19 +0000</pubDate>
		<dc:creator>clay</dc:creator>
				<category><![CDATA[change]]></category>
		<category><![CDATA[commitment]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[focus]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[practice]]></category>
		<category><![CDATA[progress]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[habits]]></category>

		<guid isPermaLink="false">http://www.dailysense.com/?p=2742</guid>
		<description><![CDATA[&#160; In another epic blog post, Leo Babuta explains how habits are more important than resolutions. In that vein, below are the habits I&#8217;m going to focus on in 2012. Every day: Write: I decided to finally write the book that&#8217;s been rattling around in my head. Writing a book seems like a daunting task, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-large wp-image-2744" title="ClayRedShoes" src="http://www.dailysense.com/wp-content/uploads/2012/01/ClayRedShoes-600x600.jpg" alt="" width="600" height="600" /></p>
<p>&nbsp;</p>
<p>In another epic blog post, Leo Babuta explains how <a href="http://zenhabits.net/fitguide/">habits are more important than resolutions</a>.</p>
<p>In that vein, below are the habits I&#8217;m going to focus on in 2012.</p>
<p><strong>Every day:</strong></p>
<ul>
<li><strong>Write: </strong>I decided to finally write the book that&#8217;s been rattling around in my head. Writing a book seems like a daunting task, but by getting in the <strong>habit</strong> of writing a page a day seems utterly possible. If I write a page a day, after a year I&#8217;ll have 365 pages. If even half of those survive the final edit, I have a book. Progress begets progress, so writing more often here on my blog should help. <a href="http://www.williejackson.com">Willie Jackson</a> has been blogging great nuggets <a href="http://williejackson.com/archives">daily</a>, so he&#8217;s been an inspiration for this habit.</li>
<li><strong>Lift: </strong>My friend <a href="http://pursuitofeverything.com/">AJ Leon</a> spends most of his time traveling the world and helping others. He is just as likely to wake up in a tent in Africa as he is in his East Village apartment, so his fitness routine can&#8217;t involve fancy health clubs. Yet AJ stays in incredible shape through a simple series of bodyweight exercises (push-ups, dips, etc.) that can be done anywhere. I&#8217;m going to follow AJ&#8217;s lead and make simple, bodyweight resistance exercises a morning <strong>habit</strong>.</li>
<li><strong>Eat: </strong>Anyone who knows me knows that I love food. The <strong>habit</strong> here is simple: eat smaller portions of healthier, more natural (less processed) foods. This means eating more vegetables and lean protein and attempting to curb my current addiction to diet soda by drinking more water.</li>
</ul>
<p><strong>Every week:</strong></p>
<ul>
<li><strong>Read: </strong>Inspired by my friends <a href="http://inoveryourhead.net/how-to-read-a-book-a-week-in-2010/">Julien Smith</a> and <a href="http://andrewhy.de/52-books-52-weeks/">Andrew Hyde</a>, I&#8217;m going to read even more than I do now and make a <strong>habit</strong> of finishing one book a week. First up, <a href="http://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374275637/ref=sr_1_1?ie=UTF8&amp;qid=1325441696&amp;sr=8-1">Thinking Fast and Slow</a> by Daniel Kahneman.</li>
<li><strong>Connect: </strong>I&#8217;m extremely blessed to know so many super amazing people and I love to make introductions that help both parties. Currently, the opportunity to make these connections comes randomly, either via email, social networks or in-person. In 2012, I&#8217;m going to be more like my friend <a href="http://twitter.com/#!/effigyfarm">Nicole Johnson</a> and make it a <strong>habit</strong> to proactively identify these opportunities to make one really meaningful introduction every week. If there is someone I can introduce you to, let me know.</li>
<li><strong>Learn: </strong>This <strong>habit</strong> is to try and learn a new skill every week. For example, I know very little about meditation but many of the <a href="http://www.jonathanfields.com/blog/ceo-secret-weapon-visionary-strategies-part-two-train-attention/">smartest and most driven people I know</a> meditate regularly, so I&#8217;m going to give it a try. This isn&#8217;t about deliberate practice or becoming an expert but rather expanding my mind and trying new things.</li>
</ul>
<p><strong>Every month:</strong></p>
<ul>
<li><strong>Speak: </strong>I actually really enjoy public speaking and I <a href="http://socialfreshconference.com/event/baltimore-2011/">did more of it in 2011</a>, but still not as much as I&#8217;d like. My goal in 2012 is to speak publicly every month. Like many on this list, this <strong>habit</strong> is just about being more proactive vs. reactive.</li>
<li><strong>Travel: </strong>I&#8217;m writing this from the balcony of a condo in Hawaii, where Julia and I are spending the first week of the New Year. We both love traveling and <a href="http://www.airbnb.com/rooms/188094">thanks to Airbnb</a>, we can do more of it on short notice. The <strong>habit</strong> here is to be more spontaneous, whether that means flying somewhere new or just exploring new areas of New York City.</li>
</ul>
<p><strong>If I follow through on these habits, I&#8217;ll achieve the following in 2012:</strong></p>
<ul>
<li>Written a book</li>
<li>Get substantially more fit and healthy</li>
<li>Read 52 books</li>
<li>Make 52 meaningful connections for others</li>
<li>Learn 52 new skills</li>
<li>Speak at at least 12 events</li>
<li>Travel and explore at least 12 new places</li>
</ul>
<p>That&#8217;s a damn good year, and one I&#8217;d be happy to look back on with pride.</p>
<p>Now if you&#8217;ll excuse me, I have to go do some pushups.</p>
<p>What habits are you going to focus on in 2012?</p>
]]></content:encoded>
			<wfw:commentRss>http://www.dailysense.com/2012/01/habits-not-resolutions/feed/</wfw:commentRss>
		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>Amit doesn&#8217;t need your tweets, he needs your swab</title>
		<link>http://www.dailysense.com/2011/11/amit-doesnt-need-your-tweets-he-needs-your-swab/</link>
		<comments>http://www.dailysense.com/2011/11/amit-doesnt-need-your-tweets-he-needs-your-swab/#comments</comments>
		<pubDate>Sun, 13 Nov 2011 19:44:55 +0000</pubDate>
		<dc:creator>clay</dc:creator>
				<category><![CDATA[change]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://www.dailysense.com/?p=2708</guid>
		<description><![CDATA[&#160; &#160; The online groundswell of support for Amit Gupta has been nothing short of amazing. Countless tweets, tumbles, stumbles, blog posts and Facebook updates later, awareness of Amit&#8217;s battle with leukemia has spread across the internet. Increasing awareness is great and important.  But it&#8217;s not enough. Tweets alone won&#8217;t cure Amit. The doctors can&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p><a href="http://www.amitguptaneedsyou.com/"><img class="alignnone size-large wp-image-2709" title="amit-postcard" src="http://www.dailysense.com/wp-content/uploads/2011/11/amit-postcard-600x355.jpg" alt="" width="600" height="355" /></a></p>
<p>&nbsp;</p>
<p>The online groundswell of support for Amit Gupta has been nothing short of amazing.</p>
<p>Countless tweets, tumbles, stumbles, blog posts and Facebook updates later, awareness of Amit&#8217;s battle with leukemia has spread across the internet.</p>
<p>Increasing awareness is great and important.  But it&#8217;s not enough.</p>
<p>Tweets alone won&#8217;t cure Amit.</p>
<p>The doctors can&#8217;t inject Facebook posts into Amit to save him.</p>
<p>Blog posts aren&#8217;t bone marrow.</p>
<p><strong>Amit needs a bone marrow match and time is running out. </strong></p>
<p><strong>South Asians are severely underrepresented in the bone marrow registry. </strong></p>
<p><strong></strong><strong>Amit needs you to <a href="http://marrow.org/Join/Join_Now/Join_Now.aspx">swab your cheek with a free test kit</a>.</strong></p>
<p>Getting tested involves a simple cheek swab and about 5 minutes, but it takes a while to process. The registry needs your kit <em>before Nov 30</em> to help Amit.</p>
<div>
<blockquote>
<div>
<blockquote>
<div>
<div>1. <a href="http://goo.gl/i7Xrt" target="_blank"><strong><span style="font-size: x-large;">Request a test kit online</span></strong></a></div>
<div> When the kit comes, take it ASAP and send it back in.</div>
</div>
</blockquote>
<blockquote>
<div>
<div>2. <strong><span style="color: #005ace;"><span style="font-size: x-large;">Forward <a href="http://www.amitguptaneedsyou.com/">this link</a> to your Indian and South Asian friends.</span> </span></strong></div>
<div>We need to get more people tested. Forward this message to your Indian, Pakistani and other south asian friends.</div>
<div><strong>Time is running out: Amit needs a transfusion by the end of the month, so we need your help right away! There&#8217;s no time to delay.</strong></div>
<div>Thank you so much for helping. Amit&#8217;s mother, father, and brother thank you. And anyone who has ever needed help from a stranger will thank you.</div>
</div>
</blockquote>
</div>
</blockquote>
</div>
<p>&nbsp;</p>
<p><iframe src="http://www.youtube.com/embed/USczlfc74f4" frameborder="0" width="600" height="338"></iframe></p>
<p>&nbsp;</p>
<p>If you can&#8217;t see the video above, click <a href="http://www.youtube.com/watch?v=USczlfc74f4&amp;feature=player_embedded">here</a>.</p>
<p>All the details and ways you can help are at <a href="http://www.amitguptaneedsyou.com/">amitguptaneedsyou.com</a>.</p>
<p>Please <a href="http://marrow.org/Join/Join_Now/Join_Now.aspx">act now</a>. The registry needs your kit <em>before Nov 30</em> to help Amit.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Attend PajamaConf for only $10</title>
		<link>http://www.dailysense.com/2011/10/attend-pajamaconf-for-only-10/</link>
		<comments>http://www.dailysense.com/2011/10/attend-pajamaconf-for-only-10/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 04:10:45 +0000</pubDate>
		<dc:creator>clay</dc:creator>
				<category><![CDATA[change]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[productivity]]></category>

		<guid isPermaLink="false">http://www.dailysense.com/?p=2689</guid>
		<description><![CDATA[The bad news: You suck at email. Don&#8217;t feel bad. You were never taught any different. The good news: You don&#8217;t have to suck at email. Attend my WorkHacks session at PajamaConf this weekend and learn how to not suck at email. See the video below for more details. Comment on this post explaining why you [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The bad news</strong>: You suck at email. Don&#8217;t feel bad. You were never taught any different.</p>
<p><strong>The good news</strong>: You don&#8217;t have to suck at email. Attend my <a href="http://getworkhacks.com">WorkHacks</a> session at <a href="http://www.pajamaconf.com">PajamaConf</a> this weekend and learn how to not suck at email.</p>
<p>See the video below for more details. Comment on this post explaining why you would like to attend PajamaConf and I&#8217;ll pick two winners.</p>
<p>If you don&#8217;t win, <a href="http://www.pajamaconf.com">PajamaConf</a> is only $10. Attendees will get recordings of all the sessions from an amazing group of entrepreneurs.</p>
<p>To quote a line from one of my favorite movies, Lock, Stock and Two Smoking Barrels&#8230; &#8221;<em>It&#8217;s a deal, it&#8217;s a steal, it&#8217;s the sale of the &amp;%$#&amp; century. </em></p>
<p><em></em>Register <a href="https://pajamaconf.com/registration">here</a>.</p>
<p><iframe src="http://player.vimeo.com/video/30527505?title=0&amp;byline=0&amp;portrait=0" frameborder="0" width="550" height="413"></iframe></p>
]]></content:encoded>
			<wfw:commentRss>http://www.dailysense.com/2011/10/attend-pajamaconf-for-only-10/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to honor Steve Jobs</title>
		<link>http://www.dailysense.com/2011/10/how-to-honor-steve-jobs/</link>
		<comments>http://www.dailysense.com/2011/10/how-to-honor-steve-jobs/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 22:04:17 +0000</pubDate>
		<dc:creator>clay</dc:creator>
				<category><![CDATA[change]]></category>
		<category><![CDATA[execution]]></category>
		<category><![CDATA[ideas]]></category>

		<guid isPermaLink="false">http://www.dailysense.com/?p=2679</guid>
		<description><![CDATA[It&#8217;s been a week and amid all the tweets, articles and blog posts, I&#8217;ve spent a lot of time thinking about Steve and the dent he&#8217;s had on our universe. &#160; My thoughts haven&#8217;t changed since the tweet I posted when I first found out. More than our tweets and our tears, I think Steve [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been a week and amid all the tweets, articles and blog posts, I&#8217;ve spent a lot of time thinking about Steve and the dent he&#8217;s had on our universe.</p>
<div id="attachment_2681" class="wp-caption alignnone" style="width: 610px"><img class="size-large wp-image-2681" title="stevejobsadobe" src="http://www.dailysense.com/wp-content/uploads/2011/10/stevejobsadobe-600x347.jpg" alt="" width="600" height="347" /><p class="wp-caption-text">image credit: http://sacc-usa.org/</p></div>
<p>&nbsp;</p>
<p>My thoughts haven&#8217;t changed since the <a href="http://twitter.com/#!/clayhebert/status/121769623401152512">tweet I posted</a> when I first found out.</p>
<p>More than our tweets and our tears, I think Steve would want our ideas and actions and initiative.</p>
<p>Thank you, Steve. For everything.</p>
<p><a href="http://twitter.com/#!/clayhebert/status/121769623401152512"><img class="alignnone size-full wp-image-2680" title="SJ_tweet" src="http://www.dailysense.com/wp-content/uploads/2011/10/SJ_tweet.png" alt="" width="456" height="300" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lean Startups and more on StartupRemarkable.com</title>
		<link>http://www.dailysense.com/2011/09/lean-startups-and-more-on-startupremarkable-com/</link>
		<comments>http://www.dailysense.com/2011/09/lean-startups-and-more-on-startupremarkable-com/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 08:00:59 +0000</pubDate>
		<dc:creator>clay</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[execution]]></category>

		<guid isPermaLink="false">http://www.dailysense.com/?p=2665</guid>
		<description><![CDATA[Howard Kingston was nice enough to interview me for his blog, StartupRemarkable.com. In just under 40 minutes, we riffed on: What is a tribe and why are they important? The critical importance of finding the first ten rabid fans for your idea. The benefits of Eric Ries&#8216; Lean Startup methodology How to quickly mock up [...]]]></description>
			<content:encoded><![CDATA[<p>Howard Kingston was nice enough to interview me for his blog, <a href="http://www.StartupRemarkable.com">StartupRemarkable.com</a>.</p>
<p>In just under 40 minutes, we riffed on:</p>
<ul>
<li>What is a tribe and why are they important?</li>
<li>The critical importance of finding the <a href="http://sethgodin.typepad.com/seths_blog/2009/04/first-ten-.html">first ten</a> rabid fans for your idea.</li>
<li>The benefits of <a href="http://www.startuplessonslearned.com/">Eric Ries</a>&#8216; <a href="http://theleanstartup.com/">Lean Startup</a> methodology</li>
<li>How to quickly mock up your idea using a rapid prototyping tool for less than $50</li>
<li>How to build virality into your startup, like <a href="http://www.instagram.com">Instagram</a> did.</li>
<li>Why your startup should give users a metric to be embarrassed about.</li>
<li>The unique application and interview process for the Seth Godin MBA program.</li>
<li>How SAMBA taught applicable business lessons vs. a standard curriculum.</li>
<li>The genesis and vision for <a href="http://www.spindows.com">Spindows</a>, my new startup.</li>
<li>How to get your early customers to fund your startup.</li>
<li>How to use <a href="http://search.twitter.com">search.twitter.com</a> to find members of your tribe.</li>
</ul>
<p>Watch the video below or over on Howard&#8217;s <a href="http://www.startupremarkable.com">blog</a>.</p>
<p><iframe src="http://blip.tv/play/h7otgs6VDAI.html" width="480" height="394" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#h7otgs6VDAI" style="display:none"></embed></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Andy Traub&#8217;s Linchpin Podcast</title>
		<link>http://www.dailysense.com/2011/08/andy-traubs-linchpin-podcast/</link>
		<comments>http://www.dailysense.com/2011/08/andy-traubs-linchpin-podcast/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 10:24:53 +0000</pubDate>
		<dc:creator>clay</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[execution]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[linchpin]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[shipping]]></category>

		<guid isPermaLink="false">http://www.dailysense.com/?p=2646</guid>
		<description><![CDATA[My friend Andy Traub is a man who ships things. He regularly ships the Linchpin Podcast, one channel of his Take Permission Media Network. In June, Andy was nice enough to interview me for his Linchpin Podcast. The episode is pretty long at almost 90 minutes but we had a great conversation on the following [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.dailysense.com/wp-content/uploads/2011/08/AndyTraub.jpg" alt="Andy Traub" title="Andy Traub" width="378" height="378" class="alignnone size-full wp-image-2658" /></p>
<p>My friend Andy Traub is a man who ships things. He regularly ships the <a href="http://www.takepermission.com/category/linchpin-podcast/" target="_blank">Linchpin Podcast</a>, one channel of his <a href="http://www.takepermission.com/" target="_blank">Take Permission Media Network</a>.  </p>
<p>In June, Andy was nice enough to <a href="http://www.takepermission.com/linchpin-podcast/015-clayhebert/">interview me</a> for his Linchpin Podcast.  The episode is pretty long at almost 90 minutes but we had a great conversation on the following topics:</p>
<ul>
<li>The two traits of an incurable entrepreneur (hint: you have both)</li>
<li>A free website to launch and spread your idea in 15 minutes</li>
<li>Why the cost of failure has approached zero</li>
<li><a href="http://mattshampine.tumblr.com/post/8917931636/five-months-at-wework-labs">We Work Labs</a> – a new innovation co-working space in NYC</li>
<li>How to pivot your idea for success</li>
<li>The difference between ideas and shipping</li>
<li>My first failed business (a non-profit involving an <a href="http://80stoyshop.com/images/Atari-woody.jpg">Atari 2600</a> and my brothers when I was 8 years old)</li>
<li>How to finally write that book in your head (can you write a page a day?)</li>
<li>How to meet more relevant people in your organization</li>
<li>How <a href="http://twitter.com/#!/Bisnow">Elliot Bisnow</a> changed the world by dropping out of college and organizing an <a href="http://www.outsideonline.com/outdoor-adventure/Good-Fellas.html">impromptu ski trip</a> that spawned a <a href="http://sea.summitseries.com/highlights/innovation/">world-changing organization</a>.</li>
</ul>
<p>Click <a href="http://www.takepermission.com/linchpin-podcast/015-clayhebert/">here</a> to head over to Andy&#8217;s blog to listen or click <a href="http://hw.libsyn.com/p/c/1/a/c1a73691d088dbe9/015LinchpinPodcast.mp3?sid=48886bd905605d3262f8f89ce533d9a1&#038;l_sid=20461&#038;l_eid=&#038;l_mid=2615610" target="_blank">here</a> to listen directly.</p>
<p>I hope you enjoy the show and look forward to your thoughts.</p>
]]></content:encoded>
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		<item>
		<title>The Path to Startup Success: Idea, Product, Traction</title>
		<link>http://www.dailysense.com/2011/06/the-path-to-startup-success-idea-product-traction/</link>
		<comments>http://www.dailysense.com/2011/06/the-path-to-startup-success-idea-product-traction/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 14:18:40 +0000</pubDate>
		<dc:creator>clay</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[execution]]></category>
		<category><![CDATA[ideas]]></category>
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		<guid isPermaLink="false">http://www.dailysense.com/?p=2638</guid>
		<description><![CDATA[I&#8217;m covering some Internet Week New York sessions for Yahoo! Scene. On Wednesday, Vinicius Vacanti, founder and CEO of Yipit, the most popular daily deal aggregator on the web, delivered an excellent session for startup founders titled, &#8220;From Idea to Product to Traction.&#8221;  The session was jam-packed with actionable nuggets.  Some highlights and a link [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m covering some Internet Week New York sessions for <a href="http://scene.yahoo.net/iwny-2011/">Yahoo! Scene</a>.</p>
<p>On Wednesday, Vinicius Vacanti, founder and CEO of Yipit, the most popular daily deal aggregator on the web, delivered an excellent session for startup founders titled, &#8220;From Idea to Product to Traction.&#8221;  The session was jam-packed with actionable nuggets.  Some highlights and a link to the full post below.</p>
<p><strong>Identify a real problem.</strong> The biggest mistake most entrepreneurs make at this stage is getting excited about an idea that isn’t solving a real problem that people have.</p>
<p><strong>Make sure it’s a very big problem.</strong> Vacanti used a personal example of replacing a broken remote control for one of his televisions. Problem? Yes. Big problem (market)? No. Vacanti explained that when pitching entrepreneurs need to convince VC’s they’re building a billion dollar company.</p>
<p><strong>Come up with a name and setup a landing page. </strong>Collect emails while you’re working away getting a product up to speed.  To do this quickly and easily, Vacanti recommended one of my favorite new startups, <a href="http://www.launchrock.com/">Launchrock.com</a>. He explained a few simple ways to promote the landing page, such as including the problem you’re solving and the landing page URL in your email signature.</p>
<p><strong>Come up with a less than 7 word description that succinctly explains the problem you’re solving. </strong>Tumblr’s is simple, “The easiest way to blog.” Yipit’s is “All the best daily deals in your city.” The original Apple iPod was, “A thousand songs in your pocket.” The shorter the better.</p>
<p><strong>Don’t add features, throw them out. </strong>Vacanti explained that by trimming features and functionality, Yipit reduced it’s production time from a year and a half for v1.0 to four months for v2.0 and then down to three days for the current iteration of the product.</p>
<p>You can read the rest of the post over on Yahoo! Scene <a href="http://scene.yahoo.net/iwny-2011/the-sessions/sessions/path-to-startup-success-idea-product-">here</a>.</p>
<p>&nbsp;</p>
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		<title>Entrepreneurship, ideas and shipping on NY Brand Lab Radio</title>
		<link>http://www.dailysense.com/2011/05/entrepreneurship-ideas-and-shipping-on-ny-brand-lab-radio/</link>
		<comments>http://www.dailysense.com/2011/05/entrepreneurship-ideas-and-shipping-on-ny-brand-lab-radio/#comments</comments>
		<pubDate>Wed, 18 May 2011 21:02:42 +0000</pubDate>
		<dc:creator>clay</dc:creator>
				<category><![CDATA[brand]]></category>
		<category><![CDATA[creativity]]></category>
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		<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">http://www.dailysense.com/?p=2630</guid>
		<description><![CDATA[&#160; Last Wednesday, Mary Van de Weil was nice enough to have me back on her wonderful NY Brand Lab Radio show. Mary is brilliant. I was her first ever repeat guest and I hope to be on her show again soon. The show is about 30 minutes long and we riffed on some interesting [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.zingyourbrand.com"><img class="alignnone size-large wp-image-2631" title="Mary Van de Wiel" src="http://www.dailysense.com/wp-content/uploads/2011/05/Mary-Van-de-Wiel-600x600.jpg" alt="Mary Van de Wiel" width="600" height="600" /></a></p>
<p>&nbsp;</p>
<p>Last Wednesday, <a href="http://www.zingyourbrand.com">Mary Van de Weil</a> was nice enough to have me back on her wonderful NY Brand Lab Radio show.</p>
<p>Mary is brilliant. I was her first ever repeat guest and I hope to be on her show again soon.</p>
<p>The show is about 30 minutes long and we riffed on some interesting topics:</p>
<ul>
<li>The two traits of an incurable entrepreneur (hint: you have both)</li>
<li>A free website to launch and spread your idea in 15 minutes</li>
<li>Why the cost of failure has approached zero</li>
<li><a title="We Work Labs" href="http://www.weworklabs.com">We Work Labs</a> &#8211; a new innovation co-working space in NYC</li>
<li>How to pivot your idea for success</li>
<li>The difference between ideas and shipping</li>
<li>My first failed business (a non-profit involving my brothers when I was 8 years old)</li>
<li>How to finally write that book in your head (can you write a page a day?)</li>
<li>How to meet more relevant people in your organization</li>
<li>How Elliot Bisnow dropping out of college and organizing an impromptu ski trip <a href="http://www.summitseries.com/">changed the world</a></li>
</ul>
<p>I hope you enjoy the show.</p>
<p><object id="110478" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="210" height="105" codebase="http://download.adobe.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" name="110478"><param name="movie" value="http://www.blogtalkradio.com/btrplayer.swf?file=http%3A%2F%2Fwww.blogtalkradio.com%2Fny-brand-lab-radio%2F2011%2F05%2F11%2Fny-brand-lab-radio-clay-hebert%2Fplaylist.xml&amp;autostart=false&amp;bufferlength=5&amp;volume=80&amp;corner=rounded&amp;callback=http://www.blogtalkradio.com/flashplayercallback.aspx" /><param name="quality" value="high" /><param name="wmode" value="transparent" /><param name="menu" value="false" /><param name="allowScriptAccess" value="always" /><embed id="110478" type="application/x-shockwave-flash" width="210" height="105" src="http://www.blogtalkradio.com/btrplayer.swf" flashvars="file=http%3A%2F%2Fwww.blogtalkradio.com%2Fny-brand-lab-radio%2F2011%2F05%2F11%2Fny-brand-lab-radio-clay-hebert%2fplaylist.xml&amp;autostart=false&amp;shuffle=false&amp;callback=http://www.blogtalkradio.com/FlashPlayerCallback.aspx&amp;width=210&amp;height=105&amp;volume=80&amp;corner=rounded" pluginspage="http://www.macromedia.com/go/getflashplayer" quality="high" wmode="transparent" menu="false" name="110478" allowscriptaccess="always"></embed></object></p>
<div style="font-size: 10px; text-align: center; width: 220px;">Listen to <a href="http://www.blogtalkradio.com">internet radio</a> with <a href="http://www.blogtalkradio.com/ny-brand-lab-radio">NY Brand Lab Radio</a> on Blog Talk Radio</div>
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		<title>Would Shakespeare blog?</title>
		<link>http://www.dailysense.com/2011/04/would-shakespeare-blog/</link>
		<comments>http://www.dailysense.com/2011/04/would-shakespeare-blog/#comments</comments>
		<pubDate>Sun, 24 Apr 2011 01:12:28 +0000</pubDate>
		<dc:creator>clay</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[linchpin]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[shakespeare]]></category>

		<guid isPermaLink="false">http://www.dailysense.com/?p=2614</guid>
		<description><![CDATA[&#160; That is the question posed by Seth Godin on page 92 of his book, Linchpin. The point? True artists use the means of technology available to them during their life. Shakespeare didn&#8217;t invent the play. Edward R. Murrow didn&#8217;t invent radio. Jerry Seinfeld didn&#8217;t invent television. Steven Spielberg didn&#8217;t invent the movie. Brian Clark [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2616" class="wp-caption alignnone" style="width: 610px"><a href="http://en.wikipedia.org/wiki/Cobbe_portrait"><img class="size-large wp-image-2616" title="Cobbe_portrait_of_Shakespeare" src="http://www.dailysense.com/wp-content/uploads/2011/04/Cobbe_portrait_of_Shakespeare-600x861.jpg" alt="" width="600" height="861" /></a><p class="wp-caption-text">photo credit: Wikipedia</p></div>
<p>&nbsp;</p>
<p>That is the question posed by Seth Godin on page 92 of his book, <em><a href="http://www.amazon.com/Linchpin-Are-Indispensable-Seth-Godin/dp/1591844096/ref=sr_1_1?ie=UTF8&amp;qid=1303604059&amp;sr=8-1">Linchpin</a></em>.</p>
<p>The point?  True artists use the means of technology available to them during their life.</p>
<p>Shakespeare didn&#8217;t invent the play.</p>
<p>Edward R. Murrow didn&#8217;t invent radio.</p>
<p>Jerry Seinfeld didn&#8217;t invent television.</p>
<p>Steven Spielberg didn&#8217;t invent the movie.</p>
<p>Brian Clark didn&#8217;t invent the blog.</p>
<p><a href="http://www.vanityfair.com/magazine/2011/04/sebastian-junger-remembers-tim-hetherington-201104">Tim Hetherington</a> didn&#8217;t invent war photojournalism.</p>
<p>These are all artists who took an existing medium and pushed it to the edges.  They shipped, over and over. They shipped even when they didn&#8217;t feel like it and when they didn&#8217;t feel like their art was worthy. For Tim, he shipped until it cost him his life.</p>
<p>They shipped failures but by continuing to ship relentlessly, they also shipped successes. You didn&#8217;t know that Steven Spielberg was an executive producer on Gremlins 2: The New Batch, but you&#8217;ve seen Jaws, E.T, Schindler&#8217;s List, Saving Private Ryan and Jurassic Park.  He kept shipping.</p>
<p>Shakespeare shipped.  38 plays (or 39, depending <a href="http://www.bardblog.com/how-many-plays-did-shakespeare-write/">who you ask</a>) 154 sonnets and numerous other poems.</p>
<p>People often overuse the word &#8220;calling&#8221;, as in &#8220;<em>Steven Spielberg really found his calling making movies</em>.&#8221;  Deep down, they&#8217;re making an excuse that someone else managed to luck into combining a passion with a skill. The often unsaid thought is, &#8220;I haven&#8217;t shipped anything because I haven&#8217;t found my calling.&#8221;  It&#8217;s a cop out. To borrow from the brilliant Steven Pressfield, they&#8217;re giving into <a href="http://www.stevenpressfield.com/the-war-of-art/#book-top">The Resistance</a>.</p>
<p>If Spielberg would have lived in the 1600&#8242;s, do you think he would have been a blacksmith?  Unlikely. He had art in him and he used one of the available mediums of the time to release it to the world. To ship.</p>
<p>Would Shakespeare blog?  Yes, I think he would.</p>
<p>Stop waiting for your calling. Bring your art to the world.</p>
<p>Thank you Shakespeare. And happy birthday.</p>
<blockquote><p>This post was one small part of <a href="http://birthday2011.bloggingshakespeare.com/">HappyBirthdayShakespeare.com</a>, a brilliant tribute to Shakespeare where bloggers from all over the world post to tell the world how Shakespeare has impacted their lives.  This project was organized and shipped by my dear friends <a href="http://ajleon.me/">AJ</a> and <a href="http://melissaleon.tumblr.com/">Melissa Leon</a>, who lead by example and have taught me more about the importance of shipping than the Bard himself.  Thanks, guys.</p></blockquote>
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		<title>Linchpin and LessConf</title>
		<link>http://www.dailysense.com/2011/03/linchpin-and-lessconf/</link>
		<comments>http://www.dailysense.com/2011/03/linchpin-and-lessconf/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 04:59:21 +0000</pubDate>
		<dc:creator>clay</dc:creator>
				<category><![CDATA[Bookshelf]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[linchpin]]></category>
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		<guid isPermaLink="false">http://www.dailysense.com/?p=2386</guid>
		<description><![CDATA[On the eve of SXSW Interactive, accurately referred to as &#8220;spring break for geeks&#8221;, I wanted to tell you about a lesser-known but equally awesome conference. Also for geeks. LessConf, put on by Allan Branch and Steve Bristol, the supergeeks behind LessEverything, is an annual two day conference held in Atlanta, GA. Last year, I [...]]]></description>
			<content:encoded><![CDATA[<p>On the eve of <a href="http://sxsw.com/interactive">SXSW Interactive</a>, accurately referred to as &#8220;spring break for geeks&#8221;, I wanted to tell you about a lesser-known but equally awesome conference. Also for geeks.  </p>
<p><a href="http://lessconf.lesseverything.com/">LessConf</a>, put on by Allan Branch and Steve Bristol, the supergeeks behind <a href="http://lesseverything.com/">LessEverything</a>, is an annual two day conference held in Atlanta, GA.  </p>
<p>Last year, I was lucky enough to speak at LessConf alongside friends and heroes Dan Martell, Saul Colt, Cameron Moll, Chris Wanstrath, Jason Fried, David Heinemeier Hansson, Peldi Guilizzoni and Alex Hillman.  I spoke about the concepts in <a href="http://www.amazon.com/gp/product/1591843162/ref=as_li_ss_tl?ie=UTF8&#038;tag=daisen-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=1591843162">Linchpin</a>, Seth Godin&#8217;s seminal book.</p>
<p>The video of my presentation is below.  It&#8217;s almost an hour long but the concepts are important.  </p>
<p>(if you can&#8217;t see the video, click here)</p>
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<p>This year, <a href="http://lessconf.lesseverything.com/">LessConf</a> is in Atlanta again, April 29th &#8211; 30th and features some amazing speakers.</p>
<ol>
<li>Josh Williams &#8211; CEO of Gowalla</li>
<li>Jeff Lawson &#8211; CEO and Co-Founder of Twilio.com</li>
<li>Amy Hoy &#8211; Fearless Leader of Freckle &#038; UnicornFree.com</li>
<li>Micah Baldwin &#8211; CEO of Graphic.ly</li>
<li>Hiten Shah &#8211; Co-founder of KissMetrics.com</li>
<li>Rhonda Kallman &#8211; Co-founder of Samuel Adams, Founder of New Century Brewing</li>
<li>Tom Rossi &#8211; Partner at The Molehill</li>
<li>Steven Walker &#8211; Lead Designer at Groupon</li>
<li>Jason Beaird &#8211; UX Designer at MailChimp.com</li>
<li>Sarah Hatter &#8211; CEO of CoSupport</li>
</ol>
<p>
Early-bird tickets are sold out.  Remaining tickets (and a list of attendees) is <a href="http://guestlistapp.com/events/41259">here</a>.</p>
<p>To get an idea of the buttoned-up, serious tone of LessConf, check out these videos.  </p>
<p>Warning, language NSFW:</p>
<p><iframe title="YouTube video player" width="600" height="365" src="http://www.youtube.com/embed/aQs2p4KB0I0" frameborder="0" allowfullscreen></iframe></p>
<p><iframe title="YouTube video player" width="600" height="365" src="http://www.youtube.com/embed/T3F-HWAHHSA" frameborder="0" allowfullscreen></iframe></p>
<p>If you&#8217;re free on April 29th &#8211; 30th and want to be inspired, I highly recommend <a href="http://lessconf.lesseverything.com/">attending</a>.  </p>
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