The timing is never right

I was talking to a good friend and he said he was “very close” to starting his blog, getting more involved in Twitter and really developing his personal brand online. “As soon as I get some downtime”, he said.

Unfortunately, the downtime never comes.

When was the last time you crossed off the last item on your to-do list?

Have you been putting something off? Starting that addition to the house? Quitting your job to freelance? Writing the great American novel? Starting a blog? Taking dance lessons? Learning Chinese?

As Tim Ferris says,

“the stars will never align and the traffic lights of life will never all be green at the same time. The universe doesn’t conspire against you, but it doesn’t go out of its way to line up all the pins either. Conditions are never perfect. “Someday” is a disease that will take your dreams to the grave with you. Pro and con lists are just as bad. If it’s important to you and you want to do it ‘eventually’, just do it and correct course along the way.”

Get started failing


Testing used to be expensive. If your product was a failure, you ended up with a warehouse of unused, unwanted widgets and a sizable capital loss.

In 1987, if you had a brainchild to sell a set of ten hilarious new T-shirts, you had to produce a large enough run to pay for the screens. If you were wrong, your friends and family were flush with unsold shirts and your wallet was empty. Now, companies like CafePress allow you to start selling with no inventory and zero money down (and no risk of a sub-prime T-shirt crisis).

If nobody likes your T-shirt, change it and try again.

In 1988, if you wanted to start a magazine, you needed at least $10,000 and connections in the magazine publishing industry. Today, with sites like OpenZine, you can have your first issue live in less than an hour. For free.

If you don’t get any readers, change it and try again.

Get started. Get done. Measure results. Fail fast. Fail often.

The cost of changing the screen is almost zero.

After pictures

As I went to workout with two friends tonight, I remembered that I hadn’t taken the “before” pictures as recommended by P90X, the workout program.

The analytic (read: nerd) in me eats this stuff up. Whenever I do a workout program, I like to track everything, reps, weight, distance, # of stairs, heart rate in target zone, bodyfat %, before pictures, etc.

While tracking this data is important, occasionally the analysis and setup in doing so distracts me from what is most important, which is just doing the damn workouts. The only two things I should track is “workouts completed” and “drops of sweat”.

I thought back to the Cult of Done manifesto and happily decided that the before pictures aren’t important.

It’s the after pictures that matter.